01The context
Full communication for the 7th Albiweek organised by AFAB: digital campaign, 12 m² billboards, journalist training, official opening, round table, blood drive and a documentary film.
❝Our take
Raising awareness of albinism means changing how people look at others. We wanted a campaign visible on the street and online, and a film that keeps the memory of three days of commitment.
02What we delivered
- Digital campaign
- 12 m² billboards
- Capitalisation film
- 3-day coverage
- Journalist training





















